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Post by account_disabled on Jan 30, 2024 4:29:59 GMT
Marketing Citrus under martial law Has your marketing strategy changed since the war began? Yes, we updated the strategy and goals. From the beginning of the full-scale invasion, the marketing strategy was not for a year, but for a month, because, unfortunately, many factors could not be foreseen. At the end of September we already had a clear understanding of how we were entering the high season. This was followed by planning for 2023 and longer-term strategies.
It was decided to open new stores in Ternopil, Lvov, and to resume Buy Bulk SMS Service stores in Kharkov and Nikolaev. How is your marketing budget currently allocated? In your experience, what is important for companies to consider when planning budgets in 2023? We continue to work with the marketing mix and do not turn off any of the channels. The emphasis has shifted to digital, because today the client is constantly on his smartphone. The results show that the correct vector is selected.
But there is no universal advice for all companies. Many factors influence budget allocation. What everyone should really be paying attention to and investing in is online presence and promotion. Where do people buy more often: offline, website or app? What becomes a priority when choosing? Citrus works in an omnichannel format. The entry point today is often offline, then the website and application. More customers prefer offline, because there are now 68 stores in the Citrus chain and we don’t plan to stop.
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