Post by nadinenadine on Mar 6, 2024 10:01:25 GMT
Pinterest has proven to be a decidedly relevant channel, not only for creative inspiration, but also for implementing effective advertising strategies. With around 400 million monthly active users who search for ideas and discover new interests every day, placing your adverts on this platform allows you to connect with a highly profiled and targeted audience. We have already talked abouthow to use Pinterest for marketing strategieseffective. In this article, we will explore the potential of advertising on Pinterest and how to make the most of it. How do you create a campaign on Pinterest? Let's now look at the characteristics of the advertising platform and some practical tips for creating successful advertising campaigns on Pinterest. Types of objectives The first point we want to focus on is the type of campaign objective. We currently have 6 lenses to choose from: brand awareness, to help people discover the brand; video views, to increase video views, showing the content to a very large audience; consideration, to increase the number of clicks on the ad; conversion, to help people take certain actions on the website, such as purchasing or downloading a catalogue; sale catalog products, to sell your products through shopping ads; lead ads, to increase the number of subscribers to your newsletter. Types of Ads The platform is also well supplied with regards to the types of adverts.
In this case we can choose between: standard image ads; standard and maximum width video ads, the difference being that the former are video ads that reflect the size of a normal organic pin while the latter are videos that expand across the entire feed on mobile devices; carousel ads; shopping ads, which follow the same specifications as standard image ads with the difference that upon clicking the user is taken directly to the product page Loan Phone Number List to complete the purchase; collection ads, a format that includes an overlay image with multiple products displayed underneath; Showcase ads, where people can tap interactive elements, swipe between different tabs and visit a series of outbound links. Targeting, budgeting and optimizations Pinterest offers a variety of targeting options to ensure we're reaching the right audience. You can select your target based on criteria such as interests, demographics, search behaviors and keywords. Taking advantage of these options allows you to personalize the campaign and maximize relevance. Furthermore, with some experience, it is also possible to generate personalized audiences starting from interactions, i.
From those who have performed a certain action on the site, such as content views, additions to the cart and purchases, or from customer lists, by uploading a csv file directly on the platform. Not to mention the possibility of generating similar audiences - the so-called Lookalikes - starting from the latter. Obviously, the good functioning of an advertising campaign is also linked to the budget and how we are going to set it. In this regard, you can choose to set a daily or total budget and you can also define the maximum bid you are willing to pay for each interaction. The beauty of this platform is that the CPM (cost per 1000 impressions) are decidedly lower than Facebook, this means that you are able to record excellent performances with lower investments. Furthermore, a peculiarity of this channel is that it is able to segment conversions not only by age, gender, device or region but also through interest or specific keyword! A feature that for the moment has only been developed by Pinterest and which allows you to exclude interests that do not bring profit.
In this case we can choose between: standard image ads; standard and maximum width video ads, the difference being that the former are video ads that reflect the size of a normal organic pin while the latter are videos that expand across the entire feed on mobile devices; carousel ads; shopping ads, which follow the same specifications as standard image ads with the difference that upon clicking the user is taken directly to the product page Loan Phone Number List to complete the purchase; collection ads, a format that includes an overlay image with multiple products displayed underneath; Showcase ads, where people can tap interactive elements, swipe between different tabs and visit a series of outbound links. Targeting, budgeting and optimizations Pinterest offers a variety of targeting options to ensure we're reaching the right audience. You can select your target based on criteria such as interests, demographics, search behaviors and keywords. Taking advantage of these options allows you to personalize the campaign and maximize relevance. Furthermore, with some experience, it is also possible to generate personalized audiences starting from interactions, i.
From those who have performed a certain action on the site, such as content views, additions to the cart and purchases, or from customer lists, by uploading a csv file directly on the platform. Not to mention the possibility of generating similar audiences - the so-called Lookalikes - starting from the latter. Obviously, the good functioning of an advertising campaign is also linked to the budget and how we are going to set it. In this regard, you can choose to set a daily or total budget and you can also define the maximum bid you are willing to pay for each interaction. The beauty of this platform is that the CPM (cost per 1000 impressions) are decidedly lower than Facebook, this means that you are able to record excellent performances with lower investments. Furthermore, a peculiarity of this channel is that it is able to segment conversions not only by age, gender, device or region but also through interest or specific keyword! A feature that for the moment has only been developed by Pinterest and which allows you to exclude interests that do not bring profit.